Director, Product Marketing
Procurant is seeking a Director of Product Marketing to help bring the company's growing suite of products to market and to translate product capabilities into rich, compelling value propositions, drive customer adoption and engagement and enhance sales enablement across the company.
Job Description
The Director of Product Marketing at Procurant is a full-time position that is responsible for translating product capabilities into compelling value propositions, driving customer adoption and engagement and enhancing sales enablement across the company. The role requires a deep understanding of buyers and the competitive environment.
This is a high visibility role reporting into the Chief Marketing Officer while also collaborating directly with key company leaders and cross-functional teams. You will have a strong familiarity with SaaS, product marketing and SaaS-centric go-to-market strategies for enterprise software. Experience with the retail food supply chain is a plus.
Primary Roles and Responsibilities
- Messaging and Positioning - develop product positioning by mastering customer needs, product offerings, market trends and competitive forces.
- Product Launches - develop go-to-market strategy for product launches, and ensure products are positioned effectively in the market.
- Sales Enablement - collaborate with our sales team in driving the creation of necessary collateral, promotions, training, and tools to drive growth and efficiency.
- Content Development - responsible for building content in support of launch and enablement channels.
- Pricing and Packaging – Collaborate with product teams and sales to launch and optimize pricing and packaging strategies that make sense to customers and drive business results.
- Demand Generation - oversee the translation of messaging/positioning and packaging strategies into briefs guiding demand generation campaign development.
- Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
- Assist sales on calls when appropriate to provide deeper dives into the product.
- Speak and present both internally and externally to promote the story of our product.
Minimum Qualifications
- BA/BS degree or equivalent working experience.
- Past experience in product marketing, and/or product management with a SaaS or enterprise solutions vendor.
- Excellent written and verbal communication skills -- there is a heavy amount of writing, presenting, and selling ideas in this role.
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the products.
- Experience with the retail food supply chain.
